⚡ AI Automation

Stop Losing Jobs to
Missed Calls & Slow Follow-Up.

AI automation systems built specifically for UK tradespeople and service businesses. Respond instantly to every enquiry, book jobs automatically, chase reviews on autopilot, and never lose a lead again — even when you're on the tools.

Missed call recoveryAutomated bookingReview generationLead nurture sequences
Get Your AI System Built →AI Marketing Services
73%
Of missed calls go to competitors
60s
Response time via AI
4.8★
Avg. review rating
24/7
Always responding
The Systems

AI Systems That Work While You Work

Six automation systems — each solving a specific leak in your lead generation and conversion pipeline.

📞
73%
Of missed calls converted by competitors
Missed Call Recovery AI
Every missed call gets an instant SMS response within 60 seconds. The AI qualifies the lead, answers common questions, and gets them on the books — before they call your competitor.
60-sec SMS responseLead qualificationCall-back scheduling
📅
24/7
Always booking jobs
Automated Booking & Scheduling
Customers book directly via SMS, web widget, or WhatsApp. The system checks your availability, sends confirmation, and handles rescheduling automatically. No admin needed.
Calendar integrationSMS bookingAuto-confirmation
⭐
4.8★
Avg. client rating
Review Generation System
Post-job review requests sent automatically at the right moment. Positive responses routed to Google. Negative feedback captured privately first. Review velocity builds steadily.
Auto-triggered requestsGoogle routingNegative capture
💬
7✕
More likely to convert
Lead Nurture Sequences
Leads that don't book immediately get followed up automatically. SMS, email, and WhatsApp sequences keep you front of mind until they're ready. Set-and-forget lead nurture.
Multi-channel follow-upAutomated sequencesQuote follow-up
📋
£47k+
Avg. revenue impact
Quote & Estimate Follow-Up
Sent a quote and heard nothing? AI follows up at day 1, 3, 7, and 14 with personalised messages. Reactivates cold quotes and recovers revenue you'd otherwise write off.
Automated remindersPersonalised messagesQuote reactivation
📊
1 view
All data, all channels
Unified Lead Dashboard
Every lead, enquiry, and booking in one place. See exactly where leads are in the pipeline, which channels are working, and what revenue each campaign has generated.
Pipeline viewRevenue attributionChannel reporting
The Problem

Without Automation vs. With

Without AI Automation
  • Phone rings while you're on a job. Lead goes to voicemail.
  • They call your competitor. They book. You lose the job.
  • Quotes sit unanswered. You forget to follow up.
  • Finished a job? You forget to ask for a Google review.
  • New enquiry at 9pm. Nobody responds until morning. Lead gone.
  • Every admin task done manually. Hours of your week wasted.
With ForgeMason AI Systems
  • Missed call triggers instant SMS. Lead is qualified within 60 seconds.
  • They book directly via the AI. You get a notification. Job secured.
  • Quote follow-up sequences run automatically at day 1, 3, and 7.
  • Post-job review request fires automatically. Google rating climbs.
  • 9pm enquiry gets an instant, intelligent response. Booking confirmed.
  • Automation handles admin. Your time is spent on work that matters.
How It Works

Live in 14 Days or Less

01
Discovery Call
We map your current lead flow, find the gaps, and design your custom automation blueprint.
02
System Build
We build and configure your automation systems — missed call, booking, reviews, follow-up sequences.
03
Integration
Connected to your phone, calendar, CRM, and website. Full testing before go-live.
04
Go Live
Systems activated. Immediate response capability. You get a dashboard to track every lead and result.
05
Optimise
Monthly reviews. We improve messaging, add new sequences, and scale what's working.
Pricing

Straight-Forward Pricing

Essentials

Stop losing jobs to missed calls.

£457
/month · No setup fee
  • Every missed call answered by SMS in 60 seconds — before they ring a competitor
  • Customers book themselves in, 24/7
  • Automatic review requests that climb your Google rating
  • Every lead in one place, with instant notifications
  • Monthly report showing the jobs and revenue we recovered
Get Started

Less than £15 a day for a receptionist that never sleeps.

Most Popular
Growth

Turn more enquiries into booked work.

£857
/month · No setup fee
  • Everything in Essentials, plus:
  • Follow-up on every lead across SMS, email & WhatsApp
  • Quote follow-up that reactivates jobs you’d written off
  • Book and chat with customers on WhatsApp
  • Unhappy customers caught privately, before they hit Google
  • Full pipeline & revenue dashboard
  • Strategy call every two months to scale what’s working
Get Started

Most clients cover the fee with a single extra job a month.

Full-Stack

A complete marketing engine that fills your diary.

£1,457
/month · No setup fee
  • Everything in Growth, plus:
  • Local SEO that ranks you for “near me” searches
  • Google Ads, managed and optimised automatically
  • A custom AI chatbot answering and booking on your site 24/7
  • Priority Slack support — a direct line to us
  • Quarterly business review to plan your growth
Get Started

Your whole marketing department for less than one wage.

All plans monthly · No setup fee · Cancel anytime · Live in 14 days.

Client Results

What Automation Means in Practice

★★★★★
"I was losing at least 2-3 jobs a week to missed calls. The AI system now responds instantly. I've probably added £40,000+ to my annual turnover without changing anything else."
£40k+
Extra annual revenue
Rob Clarke
Rob Clarke
Clarke Electrical · Yeovil, Somerset
★★★★★
"The review automation is the best thing I've ever done. We went from 23 Google reviews to 94 in 4 months. Now we're the most reviewed plumber in Dorchester."
94
Google reviews (from 23)
Sarah Hewitt
Sarah Hewitt
Hewitt Plumbing · Dorchester, Dorset
★★★★★
"The quote follow-up system recovered 6 dead quotes in the first month. That was £11,000 I'd written off. Paid for the service for the next year in one month."
£11k
Recovered in month 1
James Ford
James Ford
Ford Landscaping · Bridgwater, Somerset
FAQ

Common Questions

How long does setup take?
Most systems are live within 7–14 days. We handle everything — you don't need any technical knowledge. We connect to your existing phone number, calendar, and website.
Will it work with my existing phone number?
Yes. The system works alongside your existing mobile or landline number. You don't need to change anything customers already have for you.
What if a customer asks something the AI can't answer?
The AI handles common questions about your business, services, pricing ranges, and availability. If a query is outside its scope, it escalates to you with a notification so you can respond personally.
Is this just a chatbot?
No. It's a complete automation system: missed call recovery, booking, scheduling, review generation, quote follow-up, and lead nurture — all working together. The AI element handles conversation, but the system does far more than chat.
Can I see what the AI is saying to my customers?
Yes. Your dashboard shows every conversation, response, and booking in real-time. You can review all interactions and adjust the AI's messaging at any time.
Does this work for all types of trades?
Yes. We work with plumbers, electricians, builders, landscapers, roofers, kitchen fitters, heating engineers, and any other service business. The system is configured around your specific services and workflow.

Ready to Stop Losing Jobs to Missed Calls?

Book a 20-minute system design call. We'll map your current lead flow, find the gaps, and show you exactly what a custom automation system would look like for your business.

No commitment. No hard sell. Just a clear picture of what's possible.

Book a System Design Call →Performance Marketing