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AI Receptionist · Wells Gyms & Fitness Studios

Wells member. Glastonbury village. Driving in twice a week. Cancelled after a busy spell. Nobody followed up.
ForgeMason sends the reactivation text at six weeks. Many come back.

Wells serves the Mendip villages — Glastonbury, Shepton Mallet, Cheddar, Priddy — and the gym members it retains are typically people who've made a deliberate choice to travel rather than join a budget option in Bristol or Bath. When they cancel, it's usually life getting in the way, not a permanent decision. ForgeMason's lapsed member reactivation catches them at six weeks — before the habit is fully broken — and brings a significant proportion back without any manual effort from your team.

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85%
of callers ring a competitor if unanswered
BrightLocal
21×
higher contact rate within 5 minutes
Harvard Business Review
60%
of trades can't take calls while serving customers
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How It Works
01

Answered instantly

AI picks up within 2 rings, 24/7.

02

Membership qualified

Captures membership interest — full gym access, PT sessions, class passes, off-peak rates — plus fitness goals, travel distance context, and preferred tour date.

03

Tour booked or notified

Tour goes in your diary or instant text alert. Missed-call text-back fires within 60 seconds.

Capture
£67/mo
  • AI answers every call 24/7
  • Membership qualification
  • Missed-call text-back
  • Calendar booking
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Front Desk
£167/mo
  • Everything in Capture
  • Full voice AI receptionist
  • Lapsed member reactivation
  • Priority support
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£367/mo
  • Everything in Front Desk
  • Local SEO for Wells
  • Google Ads management
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FAQ
We have members from the surrounding villages who travel in — how does the lapsed reactivation work for them?+
The reactivation sequence triggers automatically when a membership lapses or goes quiet. At six weeks a text goes out — friendly, not pushy — checking in and offering a reason to return. For village members who cancelled because of a busy period rather than a deliberate choice, this prompt is often all they need. The sequence runs without your team having to maintain a lapsed member list or make awkward calls.
Is there a minimum contract?+
No minimum contract. Rolling monthly — cancel any time. No setup fee.

Wells gym? Free 20-minute call.

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Also serves: Glastonbury · Shepton Mallet · Bridgwater · All Somerset