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AI Receptionist · Gillingham Vets

Gillingham. Young Labrador — swollen eye, won't open it. Owner calling Friday 4:45pm. Vet finishing last consultation, receptionist tying up end-of-day. Phone rang four times and diverted. Owner called Shaftesbury. Seen that evening. Never returned to Gillingham.
ForgeMason answered at 4:45. Eye concern captured. Callback before close of day.

Friday late afternoon is one of the hardest windows for any vet practice — the day's caseload is finishing, staff are processing discharges and preparing for the weekend, and the phone at 4:45pm is the last thing anyone has capacity for. But for the owner of a dog that can't open its eye, 4:45pm on a Friday is urgent. ForgeMason answers at 4:45 the same as it answers at 9am on a Monday — capturing the concern, the pet details, and the contact information so the vet can decide whether to extend the day by ten minutes or confirm a first appointment on Monday.

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How It Works
01

Answered at end of day

AI picks up from the first ring — at 4:45pm on a Friday the same as any other time, with no divert to voicemail.

02

Concern and urgency captured

Presenting concern, affected body part, how long the issue has been developing, pet name, species and breed, owner contact details — all structured.

03

Vet or nurse notified

End-of-day urgent calls send an immediate notification so the vet can decide whether to extend or confirm next-day — before the owner calls someone else.

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£67/mo
  • AI answers every call 24/7
  • Pet and owner details captured
  • Missed-call text-back
  • Appointment booking
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FAQ
What happens when a call comes in right at the end of the day when staff are wrapping up?+
ForgeMason doesn't distinguish between 9am and 4:45pm — it answers with the same response, captures the same level of detail, and sends the same notification. For an end-of-day call with a clinical concern, the vet receives a notification immediately and can make an informed call about whether to see the animal before leaving or confirm a first appointment. The owner gets a clear response rather than divert to voicemail — which is the difference between a retained client and one who has already called the next practice down the road before you've closed up for the weekend.
Is there a minimum contract?+
No minimum contract. Rolling monthly — cancel any time. No setup fee.

Gillingham vet practice? Free 20-minute call.

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Also serves: Shaftesbury · Sherborne · Blandford Forum · All Dorset