AI Receptionist · Wellington Vets

Wellington. Puppy ate a chocolate button — owner calling at 8pm in a panic. Practice closed. Divert goes to answerphone with out-of-hours number. Owner calls Taunton's out-of-hours line. Seen immediately. Practice in Wellington lost an eight-year client relationship at 8pm on a Tuesday.
ForgeMason answered at 8pm. Ingestion details captured. Owner directed to the right care immediately.

Evening ingestion calls — chocolate, raisins, xylitol, medications, slug pellets — are among the most distressing calls a pet owner makes, and among the most time-sensitive for your clinical team to receive properly. An answerphone telling a panicking puppy owner to call an out-of-hours number is a poor experience that often ends in that owner registering permanently with whoever they find next. ForgeMason captures the ingestion call with what was eaten, how much, and when — and directs the owner to the appropriate care immediately, whether that's your out-of-hours line, an emergency vet, or a call-back window if the risk is low.

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85%
of callers ring a competitor if unanswered
BrightLocal
21×
higher contact rate within 5 minutes
Harvard Business Review
60%
of trades can't take calls while serving customers
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How It Works
01

Answered instantly

AI picks up within 2 rings — including evenings after close. No answerphone for a panicking owner at 8pm.

02

Pet details captured

Captures pet details, substance ingested, quantity and when, and owner contact. Ingestion calls flagged for immediate clinical direction.

03

Vet or nurse notified

Immediate notification for ingestion calls. Owner directed appropriately based on substance and quantity — not left with just a phone number.

Capture
£67/mo
  • AI answers every call 24/7
  • Pet and owner details captured
  • Missed-call text-back
  • Appointment booking
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FAQ
For ingestion calls, does ForgeMason know what to ask and who to direct the owner to?+
ForgeMason captures the substance (what exactly was eaten), the estimated quantity, the pet's weight and size, and when the ingestion occurred. For known high-risk substances — chocolate in quantity, raisins, xylitol, slug pellets, paracetamol — it directs the owner immediately to your out-of-hours provider and provides the number clearly, while also notifying your on-call vet. For lower-risk ingestions where it's unclear, it confirms an immediate callback from a clinical team member. It never tells an owner with an ingestion concern to wait until morning, and it never attempts to provide clinical guidance on whether the ingestion is dangerous — that decision rests with your vet.
Is there a minimum contract?+
No minimum contract. Rolling monthly — cancel any time. No setup fee.

Wellington vet practice? Free 20-minute call.

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