Home/AI Receptionist/Dog Groomers
Booking & Recall — Dog Groomers

Three dogs booked back-to-back.
New client calling.
Hands full. Phone missed.

A dog groomer's hands are literally occupied for hours at a stretch. The phone rings while you're mid-groom, you can't answer it, and the new client trying to book their Cockapoo calls the next groomer in town. ForgeMason answers every call, books the appointment — breed, service, preferred day — and fires the 6–8 week recall automatically so your returning clients never drift and your diary never goes quiet between regulars.

85%
of callers ring a competitor if the first call goes unanswered
BrightLocal Consumer Survey
21×
higher contact rate when enquiries followed up within 5 minutes
Harvard Business Review
60%
of small businesses can't take calls while serving customers
Fix Radio
How It Works

Booked. Recalled. Diary full.

01

Call answered mid-groom

AI answers while you're working. No missed bookings during 2-hour grooms. New clients get through every time.

02

Breed and service captured

Dog's name, breed, coat type, services required (bath, trim, clip, nails) — captured so you know exactly what's coming in.

03

Appointment booked

Availability confirmed against your diary. Appointment booked with confirmation text to the owner immediately.

04

Reminder sent

24-hour reminder sent automatically. Reduces no-shows and last-minute cancellations that leave a slot empty.

05

Recall fires at 6–8 weeks

After each groom, the recall timer starts. At the right interval, the owner gets a text offering to book the next appointment.

Features

Built for dog groomers.

🐕

Breed-Specific Booking

Breed, coat type, size, and service requirements captured. You know exactly who's coming in and what they need before they arrive.

🔔

6–8 Week Recall

Automated recall reminders at your preferred interval. Regular clients stay on schedule without any manual chasing.

📅

24/7 Booking

Clients book at 9pm for a Saturday appointment. No more missed calls during grooming hours or outside opening times.

Appointment Reminders

24-hour reminder texts reduce no-shows. A last-minute cancellation is harder to fill than a no-show that doesn't materialise.

Review Automation

Post-groom review requests sent automatically. Builds your Google profile and drives new client referrals.

💰

Upsell Prompts

AI mentions available add-ons — teeth brushing, de-shedding treatment, nail grinding — during the booking call.

Pricing

Simple pricing. No setup fee. No lock-in.

Capture
£67/mo
  • AI answers every call 24/7
  • Breed and service captured
  • Appointment booking
  • Missed-call text-back
Get Started
Growth System
£367/mo
  • Everything in Front Desk
  • Local SEO management
  • Google Business Profile
  • Google Ads management
  • Monthly strategy call
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🏆

Price-Beat Promise. Found a like-for-like service cheaper in Somerset or Dorset? We'll beat it.

FAQ

Questions from groomers.

How does ForgeMason handle breed-specific service enquiries?+
ForgeMason is configured with your service list by breed type — the different requirements for a standard trim versus a breed-specific clip (Poodle, Bichon, Spaniel, Doodle), coat type, and size. When a new customer calls, the AI captures the breed, coat condition, and service requested, and can confirm pricing and availability directly.
Can ForgeMason send recall reminders at 6–8 weeks?+
Yes. After each groom, the system logs the dog's details and the recommended recall interval. At the right time, the owner receives an automated reminder text offering to book the next appointment directly. Regular clients stay on schedule without your team needing to manually chase each one.
What happens if I'm fully booked for the requested date?+
If the requested slot isn't available, ForgeMason offers the next available alternatives from your diary. If the client can't find a suitable time, it takes their details and adds them to a waiting list notification — you receive their details and can contact them if a cancellation comes in.
Is there a minimum contract?+
No minimum contract. Rolling monthly. No setup fee.
Get Started

Hands full. Diary full too.

Free 20-minute call. We'll show you how ForgeMason handles bookings while you groom and keeps regulars coming back on schedule.