AI Receptionist — 24/7

While You're
Under a Sink.
Someone's Calling.

You miss a call on site. Our AI texts them back in 2 seconds, qualifies the lead, and books the job. You just turn up and do the work. Never lose another job to voicemail again.

Responds in 2 seconds
Works 24/7, every day
From £49/mo
// AI_RECEPTIONIST — LIVE
MISSED CALL — 14:32 — 07700 900123
// AI → CUSTOMER
Hi! This is Dave's Plumbing — sorry we missed your call. We're with a customer right now. How can we help?
14:32:02 — 2 seconds after missed call
Hi yeah I've got a burst pipe, can someone come today?
14:34 — Customer
// AI → CUSTOMER
Absolutely, we can have someone with you this afternoon. Can I take your address and postcode?
14 Oak Street, Taunton, TA1 3AB
14:34 — Customer
// AI → CUSTOMER
Perfect — booked in for 3:30pm. Dave will call you shortly to confirm. 👍 We'll see you soon!
✓ LEAD CAPTURED — JOB BOOKED — 14:36
2s
Response time after missed call
78%
Of callers book the first to respond
23%
Of trade calls go unanswered
£8.2k
Avg. recovered per client per month
The Real Cost
23%

of calls to UK tradespeople go unanswered. That's not a small problem — that's nearly 1 in 4 potential jobs disappearing to voicemail.

// WHAT HAPPENS WHEN YOU MISS A CALL

78% of those callers don't leave a voicemail. They just call the next number on Google. Your competitor answers. They get the job. You never even knew about it.

You're on a job.
Your phone rings.
You can't answer.

It goes to voicemail. The customer calls the next plumber on Google. Who does answer.

You didn't lose that job because you were bad at your trade. You lost it because you were busy doing your trade.

If that happens 5 times a week, and each job is worth £200, that's £1,000 a week walking out the door. £52,000 a year.

Fix This Now
How It Works

Three steps. Job booked.

You don't need to do anything. Set it up once and let it run. Every missed call becomes a conversation. Every conversation becomes a booking.

1
You Miss a Call

You're on a job, in a loft, on a roof. The phone rings. You can't answer. That's fine — that's exactly what we built this for.

T=0:00
2
AI Texts Them Back

In 2 seconds — literally 2 seconds — the AI texts the caller. It introduces itself as your business, apologises for missing the call, and asks how it can help.

T=0:02 — 2 seconds later
3
Lead Qualified & Booked

The AI has a natural conversation — gets the job details, address, availability. Books it in. You get a notification. You just show up and do the work.

T=3–5 mins — job booked
Real Scenarios

Every trade. Every missed call caught.

Plumber
Replacing a boiler in Taunton
MISSED CALL — 10:47am
AI texts back in 2 seconds
Customer: "burst pipe, need someone today"
AI captures address + books for 2pm slot
You finish the boiler, check your phone
Next job is already in your calendar
→ £240 job booked while you worked
Electrician
Rewiring a property in Bath
MISSED CALL — 2:15pm
AI texts back instantly
Customer: "consumer unit needs upgrading"
AI qualifies: size of property, timing, location
Books a site survey for Thursday morning
AI sends review request after the job
→ £1,800 consumer unit job captured
Roofer
On a roof in Poole
MISSED CALL — 11:30am
AI responds in 2 seconds
Customer: "leak coming through, need urgent help"
AI captures details, confirms urgency
Books emergency call-out for same afternoon
You're done by 5pm with a second job in the bag
→ £650 emergency call-out saved
What's Included

Everything you need. Nothing you don't.

Missed Call SMS

Every missed call triggers an instant, personalised text from your business. In 2 seconds. 24 hours a day, 7 days a week.

Lead Qualification

The AI asks the right questions — what job, where, when, how urgent. You get a pre-qualified lead, not just a name and number.

Job Booking

AI can book jobs directly into your calendar, suggest available slots, and confirm appointments — all without you lifting a finger.

Review Requests

After every completed job, the AI automatically texts your customer asking for a Google review. No chasing. Your review count grows every week.

24/7 Availability

The AI works evenings, weekends, bank holidays. Enquiries at 11pm get answered at 11pm. You wake up to booked jobs in your calendar.

Works With Any Phone

No app to install. No new hardware. Works with your existing mobile number. Set up in 24 hours. You'll never need to change how you work.

ROI Calculator

How much are you currently losing?

Most tradespeople don't realise how much money is leaking out of their business through missed calls. Here's a conservative estimate for a typical UK trade business.

Our AI catches the vast majority of missed leads. At £49/month, the maths are brutally simple. If you recover even one additional job per month, it's paid for itself 4 times over.

Set Up My AI Receptionist

// TYPICAL UK TRADE BUSINESS

Calls per week25
Missed call rate23%
Calls missed per week~6
Jobs booked from those~1 (78% call elsewhere)
Average job value£200
Jobs lost per week5
Weekly revenue lost£1,000
// ANNUAL COST OF MISSED CALLS
£52,000
ForgeMason AI Receptionist: £49/mo = £588/yr
That's a 88× return on investment.
What Trades Say

Trades that never miss a call now.

"We were missing about 30% of our calls. Now we catch every single one. Last month that was worth an extra £4,200 in booked jobs. The AI pays for itself about 80 times over."

D
Dave Mitchell
Mitchell's Plumbing, Taunton
+£4,200/month recovered

"I was sceptical that an AI would sound like me. It really does. Customers don't even realise it's automated. I get a notification, the job's booked, and I just turn up."

M
Mike Reynolds
Reynolds Heating, Bath
40% of missed calls now booked automatically

"Like having a full-time receptionist for £49 a month. The review requests are incredible too — we've gone from 8 reviews to 47 in three months, which has moved us up Google as well."

T
Tom Bradley
Bradley Tree Services, Bridport
£52k revenue added/yr
Pricing

Simple pricing. Massive ROI.

Set up once. Pays for itself with the first job recovered.

AI Receptionist Only
The missed call system, standalone. Add to any existing website.
£199 setup
then £49/month ongoing
Missed call SMS in 2 seconds
AI lead qualification
Job booking
Review request automation
24/7 operation
Set up in 24 hours
Set Up AI Receptionist

Works with any existing phone number

Full Lead System
Website + SEO + AI receptionist + Google Ads. The complete package.
£197/mo
+ £300 one-time website build
AI Receptionist included
Professional trade website
Local SEO — top 3 target
Google Ads management
Automated booking system
Avg. £47k revenue added/yr
Build the Full System

Most popular choice — everything in one

FAQ

Questions about the AI

The AI introduces itself as your business, not as "an AI". It speaks naturally, uses your trade name, and keeps the conversation professional. The vast majority of customers never ask — they just appreciate getting a quick response instead of going to voicemail. You can configure exactly how it introduces itself.
If the AI hits a question outside its knowledge base (complex technical query, specific pricing, etc.), it politely lets the customer know you'll give them a call shortly — then notifies you immediately so you can follow up. It never makes things up.
No. It works with your existing mobile number. No app, no new phone, no hardware. We set it up on our side and it just works. Takes about 24 hours from sign-up to live.
GoHighLevel is a DIY platform — you have to build the automations yourself, which takes 10–20 hours/month and ongoing maintenance. We build it all for you, maintain it, and manage it. You're a tradesperson, not a marketer. You shouldn't be setting up automations at 11pm.
Yes — this is one of the most valuable parts. When you mark a job as complete (via a simple text to our system), an automated review request goes to that customer. Most clients triple their review count in 90 days. More reviews = better Google ranking = more enquiries.
Stop the Leak

Stop leaving £52,000 a year on the table.

£49 a month. Set up in 24 hours. Works on every call. There's no trade business in the UK that shouldn't have this. Let's get you set up.