Somerset Local SEO

Local SEO for
Trades Businesses
in Somerset

Being on page 3 of Google is the same as not existing. 95% of your potential customers never scroll past the top 3 results. We get Somerset trades into those top spots — and keep them there. Real results in 60–90 days.

90
Days to first ranking improvement
44%
Of clicks go to Map Pack top 3
127+
Active UK trade clients
94%
Client retention rate
£47k
Average revenue added per client
What Is Local SEO?

Three things that decide if you show up on Google.

Google Local SEO is not one thing — it's three systems working together. We manage all three so you show up when a customer in Taunton searches "plumber near me" or "electrician Yeovil".

// 01
Google Business Profile

Your GBP is the single most important factor for local rankings. Most Somerset trades have a poorly optimised profile — or none at all. We fully optimise yours: services, photos, posts, reviews, categories. This alone can move you into the Map Pack within weeks.

// 02
Local Citations

Citations are mentions of your business (name, address, phone) on directories like Yell, Checkatrade, Thomson Local and 50+ others. Google uses these to verify you're a real, trustworthy local business. We build and maintain them all — correctly and consistently.

// 03
On-Page SEO

Your website's content needs to tell Google exactly what you do and where. We optimise every page with the right keywords, headings, metadata, and schema markup. "Plumber Taunton." "Electrician Bath." "Roofer Yeovil." Precisely targeted for Somerset searches.

The Google Map Pack

44% of all local clicks.
Three spots. You want one.

When someone in Taunton searches "plumber near me", Google shows three local businesses in a map at the top of the results. These three spots — the Map Pack — receive 44% of all clicks.

The blue links below them share the remaining clicks. Everything on page 2 gets almost nothing.

Our job is to get you into one of those three Map Pack spots for your trade in your Somerset town — and keep you there. Every month you're not there, you're losing business to whoever is.

Without ForgeMason
Page 3
0 calls
With ForgeMason
Map Pack
#1–3
44%

of all local trade searches click one of the top 3 Map Pack results

95%

of people never click past the first page of Google results

90

days to first real ranking movement for most Somerset clients

What We Do

Your SEO, fully managed.

Every month, we work on every lever that moves your Google ranking in Somerset. Here's exactly what that includes.

GBP Optimisation

Full setup and monthly maintenance of your Google Business Profile — the #1 ranking factor for local search.

Citation Building

We build and maintain 50+ directory listings with consistent NAP data — Yell, Thomson Local, Checkatrade and more.

On-Page Content

Monthly content updates targeting "plumber Taunton", "electrician Yeovil" and your other priority keywords.

Link Building

Somerset business directories, local press, trade associations — quality links that tell Google you're a legitimate local business.

Review Strategy

Automated review requests after every job. More reviews = higher ranking. We make it effortless for your customers to leave them.

Monthly Reporting

Plain-English monthly report — your rankings, your traffic, your calls. Numbers, not jargon. You'll always know exactly what's happening.

Results Timeline

What happens — and when.

SEO is not instant. Anyone who tells you otherwise is lying. Here's an honest timeline of what most Somerset clients experience.

30d
Month 1

Site indexed. GBP optimised. Citations built. First keyword movements starting. Google Business Profile review requests live.

60d
Month 2

Keyword rankings moving up. First page 1 appearances. Google starting to trust your profile. Review count growing. Calls increasing.

90d
Month 3

Significant ranking improvements across core keywords. Map Pack appearances. Regular enquiries from Google. ROI starting to show clearly.

6m
6 Months

Top 3 Map Pack for primary keywords. Compounding organic traffic. Review moat built. You own your local market. Enquiries consistently booked.

Somerset Coverage

We cover every Somerset town.

Local SEO is hyper-specific. "Plumber Taunton" and "plumber Bridgwater" are different searches with different competition. We build your SEO for your exact area.

Client Results

Somerset trades who are now on page 1.

"Within 90 days we went from not showing on Google Maps at all to being in the top 3 for 'plumber Taunton'. The calls doubled. I had to get another van."

D
Dave Mitchell
Mitchell's Plumbing, Taunton
Top 3 "plumber Taunton" — 90 days

"We were ranking for nothing in Bath. ForgeMason got us to position 1 for three of our main keywords in 5 months. The monthly report actually makes sense — it's in plain English."

M
Mike Reynolds
Reynolds Heating, Bath
#1 for "heating engineer Bath"

"Went from 6 Google reviews to 47 in three months. The review automation is the best part — customers just get a text after the job and most of them leave a review. Magic."

J
James Wright
Wright Roofing, Yeovil
680% review growth in 90 days
Pricing

Pick your SEO level.

Both plans include a website build and 1 month free support. The difference is the ongoing SEO effort and scope.

Most Popular
Growth SEO
Local SEO that gets you into the top 3 on Google Maps for your Somerset trade.
£97/mo
+ £300 one-time website build
Google Business Profile managed
50+ citation build & management
On-page SEO for 5+ keywords
Review request automation
Monthly ranking report
Top 3 Map Pack target
Start Getting Found

Most clients rank top 3 in 90 days

Full System
SEO + AI receptionist + Google Ads. The complete lead machine.
£197/mo
+ £300 one-time website build
Everything in Growth SEO
AI receptionist (missed call SMS)
Google Ads management
Automated booking system
Bi-weekly strategy calls
Avg. £47k added/year
Build My Lead System

Most comprehensive option

Questions

SEO questions answered honestly

We fix the technical stuff on your site, build content Google wants to show for your trade + area, fully optimise your Google Business Profile, build 50+ local citations, and get you more reviews. Most Somerset clients see real movement in 60–90 days. Top 3 usually takes 4–6 months.
No one can ethically guarantee a specific Google ranking — Google controls the algorithm. What we guarantee is this: if your rankings don't improve within 90 days, we work for free until they do. That's a results guarantee, not a promise of one specific position.
We build for trades specifically. We know that "plumber Taunton" and "heating engineer Bath" have different competition levels, different customer intent, different GBP optimisation needs. Generic SEO agencies treat every business the same. We don't.
Not necessarily. If your current site is technically sound and mobile-friendly, we can work with it. If it's slow, not mobile-optimised, or built on an old platform that restricts our SEO work, we'll recommend a new one. We'll be honest about this on your free audit call.
Significantly. Google's local ranking algorithm factors in the quantity and quality of your reviews. A Somerset trades business with 60 reviews and a 4.8 average will almost always outrank one with 7 reviews, even if everything else is equal. Our review automation builds this moat systematically.
Free Audit

Find out exactly where you
stand on Google today.

15-minute call. We'll pull up your actual Google ranking, show you what your Somerset competitors are doing, and tell you exactly what it'll take to beat them. Free. No obligation.