A kitchen refit is one of the biggest purchases a homeowner makes — anywhere from £5,000 to £30,000. They're not calling the first number they find. They Google you, check your reviews, look at your work. If your website doesn't impress them in 10 seconds, they're calling someone else. We make sure that doesn't happen.
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ESTIMATEA customer wants a new kitchen. They Google "kitchen fitters [their town]". They click the top 3 results. Within 60 seconds, they've decided who's worth calling — based entirely on what they see online. Here's what costs you the job:
Kitchen customers want to see your work before they spend £10k+. If your website has no photos — or no website at all — you don't make the shortlist. A proper portfolio gallery turns browsers into enquiries.
95% of clicks go to the top 3 search results. If you're on page 2, you're invisible. Your competitors with better SEO are taking enquiries that should be coming to you — right now, today.
Your competitor has 45 Google reviews. You have 8. For a £15k kitchen, customers pick the one that looks more established and trustworthy. More reviews = more enquiries. It's that simple.
Before and after photos of your best installs, organised by kitchen style and budget. Customers can see exactly the kind of work you do — and imagine it in their home.
Your website is structured to rank for "kitchen fitter [your town]" searches. Pages for each area you cover, proper headings, and the technical setup Google needs to put you in the top 3.
Google reviews displayed prominently, accreditations shown clearly, and a compelling "about" section. High-value customers buy from people they trust — your website builds that trust before you've spoken a word.
A simple form that captures what the customer wants — kitchen size, style, budget range, and timeline. You get qualified leads with the information you need to quote, not just a name and number.
Miss a call while you're on a fit-out? Our AI texts back in 2 seconds, asks what they need, and keeps them engaged until you can talk. Kitchen enquiries go cold fast — this stops that happening.
After every completed kitchen install, an automated text goes to the customer requesting a Google review. Your review count grows every month without you having to ask. More reviews = more enquiries.
Kitchen customers browse styles before they call anyone. Your website needs to speak their language — showing the finish level you specialise in, so they arrive already sold on your work before you've even spoken.
The most-searched kitchen style in the UK. We target "shaker kitchen [your town]" searches directly and send you the buyers already looking for what you fit.
Sleek, modern, higher budget. Clients searching handleless kitchens have larger projects — we make sure you're the name they see when they search.
Traditional cabinetry, period properties, specialist search. Less competition online — if you fit in-frame, your website should make that impossible to miss.
High-value, highly personal. Clients commissioning bespoke work research extensively — your portfolio gallery is your primary selling tool for these jobs.
Contemporary, low-maintenance, popular with new-builds. A different buyer who values speed and value — your website speaks their language if we build it right.
Premium natural materials, highest-ticket installs. These clients spend hours researching before calling — and they judge quality by the quality of your website first.
"ForgeMason rebuilt our entire digital presence. We went from page 3 — basically invisible — to position 1 for kitchen fitters Dorset in under 5 months. The quality of enquiry changed completely. People who come through the website have already seen our work, read our reviews, and decided we're who they want. They're not shopping around, they're ready to book. We're fully booked 6 weeks out and I've turned away work for the first time in my career."
15-minute call. We'll show you what your online presence looks like now, where the gaps are, and how we fix them. Website from £300. Live in 5 days.