It's 11am on a Tuesday. Your optometrist is mid-refraction with a patient in the testing room. A Taunton parent calls to book their child's first NHS sight test — they've had a letter from school. Your dispensing optician is fitting a frame. The phone rings out. By the time someone is free, that family has already booked at Specsavers on East Street. ForgeMason answers the moment the call arrives, identifies the NHS entitlement, explains the testing process, and books the appointment — all while your team stays focused on the patient in front of them.
Taunton is Somerset's county town — a busy retail and service hub with a wide patient catchment stretching from the Quantock villages to Ilminster. Independent opticians here compete with multiple national chains on the high street, and the margin for a missed call is razor-thin. During a standard morning clinic, an optometrist and a dispensing optician can be simultaneously occupied, leaving no one free to pick up a routine recall call or a contact lens reorder. Those callers don't leave a message — they try the next practice. ForgeMason means no call goes unanswered, no recall patient drifts to a competitor, and no Saturday booking is missed because the phone was unmanned at 8:55am before the practice opened.
Sight test appointments booked for both NHS and private patients. Type identified from the first call.
Automated sight test recall at 2 years (or custom interval). Patients book before their vision changes undetected.
Appointments booked outside clinic hours. Evening callers book next-day slots without waiting to call back.
Flash, floaters, sudden vision loss — urgent calls escalated immediately. Routine calls handled normally.
Lens reorder requests captured and forwarded. Patients don't need to come in just to reorder.
Automated post-appointment review requests build your profile for local optician searches.
Free 20-minute demo. See how ForgeMason works for your Taunton practice.
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