Checkatrade takes your money and shares your leads with 3 other tradespeople. We build you a system where every lead comes directly to you — your own Google rankings, your own reviews, your own AI that never sleeps.
Checkatrade charges £300–400/month for leads you share with 3 or 4 other tradespeople. You're not buying leads — you're renting a spot in a queue.
"We were paying £380/month to Checkatrade and sharing every lead with four other electricians. Within 6 months of switching to ForgeMason we had our own top 3 Google ranking and were getting more exclusive leads for a fraction of the cost."
Here's exactly what you're getting — and what you're not getting — on each platform.
| Feature | Checkatrade | ForgeMason |
|---|---|---|
| Lead ownership | Shared with 3–4 competitors | Exclusively yours |
| Monthly cost | £300–400/month | From £129/month |
| Google ranking | You don't own it — they do | You climb permanently |
| Missed call recovery | None | AI catches every one in under 60 seconds |
| Reviews | On their platform (you don't own them) | On your Google profile — yours to keep |
| Long-term value | Renting their audience. Stop paying, leads stop. | Building your own asset that compounds over time |
| Exclusivity | You compete with others on every job | 100% of your leads come direct to you |
| Contract | Annual contract | Rolling monthly — cancel any time |
| AI automation | None | Missed calls, bookings, reviews — all automated |
Every pound you spend on Checkatrade disappears the moment you stop paying. Every pound you spend with ForgeMason builds an asset that keeps working for you.
When someone in Taunton searches "plumber near me", they find you first — not a Checkatrade listing you're sharing with four others. That ranking is yours permanently.
Checkatrade reviews live on their platform. Ours build your Google rating — the number customers actually trust when they're searching. 87 reviews on your own profile beats 200 on someone else's.
Checkatrade doesn't help you when your phone rings and you can't answer. Our AI texts back in under 60 seconds, qualifies the lead, and books the job. No calls lost. Ever.
Checkatrade is a tap. Turn it off and leads stop. ForgeMason builds your SEO, your review count, your online reputation — all of which get stronger every month you're on it.
We focus on demonstrable, measurable ranking progress within 90 days. Checkatrade doesn't offer commitments on your results — they just take your monthly fee and send you what leads are left after your competitors take their share.
We charge from £129/month. Checkatrade charges £300–400/month for leads shared with other trades. The model is fundamentally different: with ForgeMason, leads come to you only through your own website and Google presence — you own the asset.
Every month you stay on Checkatrade is another month your competitor's Google ranking gets stronger than yours. Book a free 15-minute call. We'll show you exactly what's happening in your area and what it would cost to own your own leads.
No obligation. No sales pitch. Just numbers.