AI Receptionist · Street Vets

Street. Dog became unwell in Clarks Village car park — vomiting, lethargic. Owner calling at 2:15pm. All phone lines engaged. Husband tried for three minutes on hold. Drove to Glastonbury. Treated in Glastonbury. Registered there the following week.
ForgeMason answered at 2:15. Concern captured. Client directed to Street practice immediately.

Street's retail footfall from Clarks Village brings dogs into the town throughout the day — and dogs that become unwell mid-visit need immediate guidance, not a three-minute hold. A registered client who cannot reach their own practice on an urgent call will go wherever answers the phone, and the next practice becomes the default going forward. ForgeMason captures urgent calls immediately, flags them for priority notification, and ensures that an existing client in distress reaches your team — not Glastonbury.

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85%
of callers ring a competitor if unanswered
BrightLocal
21×
higher contact rate within 5 minutes
Harvard Business Review
60%
of trades can't take calls while serving customers
Fix Radio
How It Works
01

Answered instantly

AI picks up within 2 rings — no hold during a busy afternoon when all lines are engaged. Urgent calls captured immediately.

02

Pet details captured

Captures pet details, presenting concern, how quickly it came on, location, and whether the owner is travelling or at the practice now.

03

Vet or nurse notified

Immediate notification for urgent presentations. Your vet calls back before the owner reaches the next practice on the map.

Capture
£67/mo
  • AI answers every call 24/7
  • Pet and owner details captured
  • Missed-call text-back
  • Appointment booking
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Growth System
£367/mo
  • Everything in Front Desk
  • Local SEO for Street
  • Google Ads management
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FAQ
If a client calls during an urgent situation away from home, can ForgeMason help them get the right guidance quickly?+
Yes. ForgeMason captures the presenting concern and urgency immediately and sends a real-time notification to your duty vet or nurse — who can call back within minutes. For a dog that is vomiting and lethargic in a car park, speed matters: the callback needs to happen before the owner gives up and drives to another practice. If the urgency is high enough that the owner should come straight in, ForgeMason directs them to your practice address and sends the notification simultaneously. It doesn't delay the notification to wait for a "full" conversation — it sends what it has as soon as the concern is captured.
Is there a minimum contract?+
No minimum contract. Rolling monthly — cancel any time. No setup fee.

Street vet practice? Free 20-minute call.

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Also serves: Glastonbury · Wells · Shepton Mallet · All Somerset