AI Receptionist · Swanage Vets

Swanage. Holiday visitor — cockapoo swallowed something on the beach. Owner calling Sunday afternoon. Practice closed, recorded message with an out-of-hours number spoken quickly at the end. Owner panicked, drove to Poole. No follow-up. No registration. Practice in Swanage never knew the call happened.
ForgeMason answered Sunday. Ingestion captured. Owner directed clearly. Call documented.

Swanage's seasonal visitor population brings dogs from across the UK to the beaches and Purbeck coastline — and when something goes wrong, those owners call the nearest vet they can find. A Sunday afternoon recorded message that fires the out-of-hours number at the end of a long recording does not serve a panicking owner who needs clear direction immediately. ForgeMason captures every visitor call with the concern, the pet details, and the urgency — and gives the owner a clear next step, every time.

Book a Free CallFull Vets Page →
85%
of callers ring a competitor if unanswered
BrightLocal
21×
higher contact rate within 5 minutes
Harvard Business Review
60%
of trades can't take calls while serving customers
Fix Radio
How It Works
01

Answered instantly

AI picks up within 2 rings — including Sundays during the holiday season when visitor call volumes peak.

02

Pet details captured

Captures pet details, presenting concern, urgency, whether the owner is visiting or local, and contact details — every call documented.

03

Vet or nurse notified

Urgent concerns — ingestion, injury — directed to your out-of-hours line and notified simultaneously. Non-urgent visitor calls captured for follow-up.

Capture
£67/mo
  • AI answers every call 24/7
  • Pet and owner details captured
  • Missed-call text-back
  • Appointment booking
Get Started
Growth System
£367/mo
  • Everything in Front Desk
  • Local SEO for Swanage
  • Google Ads management
Get Started
FAQ
How does ForgeMason handle calls from visitors whose pets aren't registered with us?+
ForgeMason doesn't require a pet to be registered to answer the call and capture the concern. For visitor calls, it identifies that the owner is not local, captures the pet's details and presenting concern, and — for urgent cases — directs them clearly to your out-of-hours provider with the number stated clearly and confirmed. Your on-call vet also receives a notification. For non-urgent visitor concerns it takes contact details and confirms a callback from the practice on the next working day. Every visitor call is documented so your practice knows every call that came in, not just the ones that reached a staff member.
Is there a minimum contract?+
No minimum contract. Rolling monthly — cancel any time. No setup fee.

Swanage vet practice? Free 20-minute call.

Book the Call

Also serves: Wareham · Poole · Dorchester · All Dorset