AI Receptionist — Plumbers

You're under
a sink. Phone's
ringing again.

According to a Fix Radio survey of over 220 UK tradespeople, 60% regularly struggle to take calls on site. Our AI answers every one, qualifies the job, and books the slot. You surface from the crawl space to a full diary.

Answers in one ring, 24/7
Emergency triage built in
From £67/month
// THE REAL NUMBERS
34%
of UK tradespeople have lost work directly because a call went unanswered — Fix Radio survey, 220+ tradespeople.
85%
chance they ring a competitor next if you miss the call. BrightLocal research. They don't leave voicemail. They scroll down and call the next result.
21×
more likely to win the job if you respond within 5 minutes. Harvard Business Review on lead response time.
The Cost of Silence

That missed call
was worth how much?

Emergency leak callers don't wait. They ring down the Google list until someone picks up. First to answer gets the job — and that customer for life if the work is good.

A boiler replacement is £2,000 to £4,000. A bathroom refit runs £3,000 to £8,000. Even a basic callout — blocked drain, leaking tap, dripping overflow — is £150 to £300. Miss five calls a week at an average of £250 each and you're losing £65,000 a year to voicemail.

Research by BrightLocal shows 65% of people prefer to contact a local business by phone. Most won't try again. If you miss the call, there's an 85% chance that customer rings a competitor next.

// TYPICAL WEEK — SOLO PLUMBER
Calls received per week30
Missed (on-site, no answer)~10
Ring a competitor instead~8
Average job value£250
Lost revenue per week£2,000
// ANNUAL LOSS
£104,000
ForgeMason Capture plan: £67/mo = £804/yr
What the System Does

One enquiry. Start to finish.

Here's what happens from the moment a customer tries to reach you while you're on a job.

1
Customer calls your number
You're under a kitchen sink replacing a stopcock. Phone rings. You can't get to it. The call goes through to the AI — which answers using your business name within one ring.
2
AI qualifies the job
The AI asks what they need: emergency or planned? Leak, boiler, blocked drain, bathroom quote? It gets the address, confirms urgency, and asks for photos via SMS link for complex jobs needing a site visit.
3
Job booked or callback arranged
Fixed-price jobs (drain unblock, tap replacement, isolation valve) get booked straight into your diary. Variable work gets a callback slot arranged — the AI doesn't guess at prices.
4
You get notified, customer gets confirmation
You get a message with the job details the moment the conversation ends. The customer gets a confirmation text with the time and your number. You finish the stopcock job. Next one's already in the calendar.
5
Follow-up runs automatically
Quote sent but no reply? The system follows up on day 1, day 3, and day 7. Job completed? Review request goes out automatically. No chasing on your end.
// The Speed-to-Lead Engine

THE FIRST-TO-ANSWER ENGINE

Emergency plumbing is a winner-takes-all market. The customer has water coming through their ceiling. They are not comparison-shopping. They're calling down the list until someone picks up.

Research by Harvard Business Review shows responding to a lead within an hour makes you seven times more likely to qualify them. Waiting a day makes the odds sixty times worse.

Our system answers in one ring, 24 hours a day. 3am burst pipe on Christmas Day — answered. Bank holiday emergency — answered. Saturday evening overflow — answered, qualified, booked.

Also included: quote follow-up sequence, "engineer on the way" text notifications, and a review request after every completed job — sent automatically so your Google profile keeps growing.

Pricing

Three tiers. One local team.

Most agencies charge £997 setup and £397–£797/month for this stack. Ours is £197 setup max — free on Growth System.

Capture
Stop losing the leads you're already getting
£67/mo
+ £197 setup · monthly rolling, no contract
Missed-call text-back
Review generation engine
Lead inbox
Monthly performance report
Start with Capture
Most Popular
Front Desk
Full AI receptionist, diary managed for you
£167/mo
+ £197 setup · An employed receptionist costs £3,000–£3,700/month.
Everything in Capture
24/7 AI phone receptionist
Booking CRM with calendar sync
Automated confirmations & reminders
Quote follow-up sequences (day 1/3/7)
"Engineer on the way" text notifications
Get Front Desk
Growth System
The complete system — website, SEO, ads, AI
£367/mo
Setup free · GoHighLevel resellers charge £397–£797/mo + £997 setup for this stack.
Everything in Front Desk
Website build or refresh
Local SEO management
Google Ads management
Reactivation campaigns
Custom automations
Build the Growth System

Price-Beat Promise: Bring us any written quote for a comparable managed service and we'll beat it by £30/month. No haggling, no catch.

Need custom n8n workflow builds? From £170/month managed, or one-off from £970. Agencies quote £2,000–£5,000 for the same integrations.

Works Alongside Your Existing Tools

Fits into how you already work.

The system works alongside the job management software you're already using. We connect to your existing calendar so bookings land where you already look. No new software to learn unless you want it.

Google Calendar
Tradify
ServiceM8
Powered Now
Checkatrade (lead response)
Or our booking CRM — free

We work alongside these tools — not claim deep API integration where it's calendar-level. If your software isn't on this list, ask us and we'll tell you honestly whether it works.

Why Local Beats London

Somerset & Dorset team.
Not a call centre.

We're based in Somerset. We serve plumbers from Taunton and Yeovil to Bridgwater and Frome, and across into Dorset from Weymouth to Poole. We know the area. We're not reading your postcode off a screen.

When something needs sorting — a script update, a new service adding, a problem with a booking — you phone us. A person answers. No ticket system. No offshore support team. No 5-day response window.

No 12-month lock-in. No huge setup fee. The system is live in 7 days from your first call with us.

Live in 7 days
20-minute call → build week → live. No dragged-out agency process.
You can actually phone us
Local number, local team, real person. Not a chat widget and an auto-response.
Monthly rolling
No 12-month contracts. If it's not working for you, you leave. Simple.
Questions

What plumbers usually ask us.

The AI answers every call 24/7 including evenings, weekends and bank holidays. It triages urgency — burst pipe vs blocked drain vs a quote request — captures the address and details, and either books a same-day slot or notifies you immediately so you can respond to genuine emergencies. You set the rules for what counts as an emergency callout and what your out-of-hours rate is.
The AI introduces itself using your business name and handles the conversation naturally. Most callers don't ask — they just appreciate getting an answer instead of voicemail. The moment the AI is out of its depth on a question, it takes a message and notifies you straight away rather than guessing. It never makes anything up.
Yes. You define what qualifies as a real lead — location, type of work, urgency, property type. The AI collects that information before confirming a booking or arranging a callback. Callers who want a £30 tap washer done 40 miles away get a polite response and your contact info — they don't block your diary.
The AI runs every day of the year. You can set a different response for bank holidays — for example quoting your emergency call-out rate upfront — so customers know what to expect before they commit to a booking.
No. It works with your existing mobile or landline number. No app to install, no new handset, no IT knowledge needed. We set it up on our side and it's live within 7 days of your first call with us.
No. All plans are monthly rolling. Cancel any time with no penalty or exit fees. We're confident enough in the results that we don't need to trap anyone in a 12-month contract.
Get Started

Book a free 20-minute call.

We'll show you how many enquiries you're currently losing each month — and exactly how the system works for your plumbing business. No hard sell, no obligation.

Also see: AI for Electricians · AI for Heating Engineers · Full Pricing · What Does AI Receptionist Cost?